Website Tip #5

Link Building

How Can Link Building Increase Your Ranking with Search Engines?

It Helps Visitors FIND YOU!

Links can help with an organic approach to SEO.    But always remember, QUALITY is better than QUANTITY when it comes to link building.  Adding links…to just add links is not a proper strategy.  In fact, it will be detrimental to your growth strategy.

Bad Linking – when you are linking with sites that have no relation to your topic.  Search Engines like Google will penalize you for posting to just ANY site.  If you receive a penalty from them…well your website will disappear from the search results PERIOD!!!

There are 4 ways Link Building can help your ranking with search engines:

1. Adds value to receiving page – improves its visibility with search engines.
2. Continue Reading…

We know this all sounds a little boring…possibly a little overwhelming, but no worries we can handle it for you …just give us a call or send a message!

Plan to Increase Your Ranking with Search Engines!

Need Help Now?  Ask us how you do that – Press the Contact Us button and send us your website address for a Complementary Website Evaluation.

Stay tuned for another addition of Website Tips next week…  

Topic: Link Building – increase your ranking with search engines!

Website Tip #4

Video SEO

How Can Video SEO Increase Your Website Traffic?

Videos are now becoming the most consumed digital media out there, are YOU using this to YOUR ADVANTAGE?  On average Viewers spend 4 seconds browsing your website, but with a video they average 2.7 minutes!!!  This shows that people love to watch videos but there are things you need to do if you want it to add more JUICE to your SEO.

If your company hasn’t introduced video to your website you are missing out!  Think of all the business you are missing by not taking advantage of video and the power of it’s SEO.  Search Engines like YouTube, Google, Bing and other sites use videos to help rank you…but you need to pay attention to a few areas in order to do it properly!

We have 8 areas you MUST focus on to increase your Website Traffic and GAIN more SALES!

1. Content Optimization – SEO is certainly important but if people are not watching your content…then what good is it?  Make sure your content is relevant, informative and invites them to “share” if they so choose.  Also, make sure your video is high-quality with valuable information to help with your organic growth.
2. Mobile Optimization – Over the past 2 years, mobile viewing has surpassed desktop viewing and seems to continually increase.  Desktop still has the power to drive traffic but your site MUST be mobile optimized as well, in order to capture ALL potential leads!  Ensure the video player you use offers the mobile optimization but if not, you can publish videos onto YouTube, Vimeo or other similar platforms…as they handle the optimization for you.
3. Continue Reading…

We know this all sounds a little boring…possibly a little overwhelming, but no worries we can handle it for you …just give us a call or send a message!

Plan to Gain More Website Traffic!

Need Help Now?  Ask us how you do that – Press the Contact Us button and send us your website address for a Complementary Website Evaluation.

Stay tuned for another addition of Website Tips next week…  

Topic: Video SEO, how will it impact your website?

Website Tip #3

Meta Tags

How Will Meta Tags Impact Your Website?

1.  Title Tags on their own can impact your search rankings
2.  Descriptive Tags can encourage them to visit your website
3.  Meta Descriptions can help with organic clicks.

The definition of Meta Tag or Meta Element is basically the structured data about a website or page.  It is the HTML tag.  This is what search engine crawlers use to identify content within a website and is to help categorize the page.

Meta tags are used to specify page descriptions, keywords and other various elements.  These tags DO NOT appear on the pages itself, but can be seen when viewing the page source.  Meta tags can help with your SEO, but not all of them are of equal value.  The one that is going the have the greatest impact on your website traffic is the Meta Description Tag.  This one is what will drive your customers to “click” to your site.

The 4 Major types of Meta Tags are:

• Meta Keywords Attribute – keywords that are relevant to the page they are on.
• Title Tag – This text is at the top of your browser.  This is that Search Engines identify as the “title” of your webpage.
• Meta Description Attribute – Brief description of page.
• Meta Robots Attribute – This tells the Search Engine Robots, Bots or Crawlers what they should do with your page.

We know this all sounds a little boring…but no worries, we can handle it for you, just give us a call or send a message!

…Plan to Gain More Website Traffic!

Need Help Now?  Ask us how you do that – Press the Contact Us button and send us your website address for a Complementary Website Evaluation.

Stay tuned for another addition of Website Tips next week…  

Topic: Meta Tags, how will it impact your website?

Website Tip #2

Alt Text

How Will Alt Text Impact Your Website?

Also known as “alt tag” or “title tag” which is actually the abbreviation from “alt attibutes”.

What are these?  These reference the description of the images on your website.  Have you ever visited a site and when you hovered over a picture a description popped up?  Well that’s what we are talking about…that little description.  

Images have the ability to create a vivid picture for your visitors, but it will also help visitors who may be blind or visually impaired, as it will “describe” what the picture is about.  Search Engine Crawlers also use these “tags” to find content on your site however…which in turn can have an impact on your website traffic.

As they say “A picture is worth a thousand words”.  For your website that can be true, but we still need to define some “behind the scene” details of these images in order for it to help with your SEO (search engine optimization).  Google and other Search Engines place a high value on alt texts, so if you want to get more traffic…this need to be done! 

First off, you want to make sure you are using Good-Quality photos as this is appealing to potential customers and keeps them looking around.  Any images that are blurry, unclear or just make no sense for your topic can have a negative impact for you. 

Another IMPORTANT thing to remember as well, is that you NEVER want to “keyword stuff” your text.  What we mean by that is that filling in ANY kind of keywords for one picture will not give you a good result.  In fact it will be negative for your SEO and can be looked at as “SPAM“.    

Need Help Now?  Ask us how you do that – Press the Contact Us button and send us your website address for a Complementary Website Evaluation.

Stay tuned for another addition of Website Tips next week…  

Topic: Alt Tags, how will it impact your website?

Website Tip #1

HTTPS

Ask yourself if your Website is just a Business Card or is it a Sales Lead Generation Tool?

July is just around the corner. Most people are thinking of planning holidays. What does any of this have to do with Business and Websites?

Our friends at Google are changing things up again. Websites that are not using HTTPS will be flagged INSECURE by Google’s Chrome internet browser.

What is HTTPS and why should I care you ask?

HTTP is an acronym for HyperText Transport Protocol – its how your browser connects to a website server. The ‘S’ in HTTPS stands for Secure. The Secure part encrypts data between your browser and a website server so that things like your name, address, phone number, credit card number – basically everything about you and your communication with the website is not exposed to anyone on the internet!

If you have a Website and its not HTTPS compliant, your sales leads and even your customers may be discouraged to use your site because Google’s Chrome will report your website as Not Secure (Proceed with caution) or even Dangerous (Avoid this site).

You need your website to display Secure (see our URL address above):

Before you plan your holiday this summer…

…Plan to Secure your Website!

Ask us how you do that – Press the Contact Us button and send us your website address for a Complementary Website Evaluation.

Topic: Https, how will it impact your website?